Water And Health Store Website
Alka Pure Water Company
The owners of Alka Pure Water and Health store came to me with a request to help them increase their visibility in their market. They run a small “mom-n-pop” store in the local area. They tried their luck in using a website builder before and managed to put together an acceptable website.
Their old website was basically just a few pages with very sparse content that left the visitor confused about the product lineup. It mostly served as a “business card” website, meaning it allowed you to look up the phone number, map and business hours. There was no strong message about their featured products. That’s how I found it.
The first thing I did was go to the store and talk to these folks. Right when you come in, you can pick up a lot of information about the business, how it is run, how busy it is, etc. I sat down with the owners, Juan and Saki, to learn more about what they do at the their water store. As we talked, I learned a lot about their products and services, also I learned about their customer base and the their business needs. Last but not least, we talked about the type of client they were looking to attract and the type of product they needed to sell the most.
I went back to my office and started discovery, researched their SEO ranking, analyzed their logo and read some of their social media posts. Their direct competition got a fair share of evaluation also. Then came the brainstorming phase, whatever was available was thrown at the drawing board. Arrows were drawn, logical connections were made. There was not much content to begin with, so content research was done also. After several back-n-forth sessions, we settled on the content that would form the foundation of the new website solution.
The next stage was building an effective SEO (search engine optimization) strategy. Using proven SEO tools, we carved out the particular keywords that the new website needed to rank for. In this case it was “alkaline water” and some others. Before focusing on the content of the site, it is crucial to know which keywords you need to rank for. It is very helpful at avoiding time waste.
Rolling up my sleeves, I scaffold-ed their new WordPress site using a custom theme created specifically for them. The new theme organized all the content according to the priorities and was “responsive”, meaning it showed up nicely on different types of devices. The existing logo and color scheme were incorporated in to the new design, as well as typography was hand-picked to make the new website very readable.
To skip all the boring technical details, a new website solution was born! According to the owners, it boosted their traffic many fold and made them more profitable than before. Their website has stayed at the top of google searches for their product in the local area. They feel confident knowing that Webilect has got their back no matter what they will need in the future.
I encourage you to go visit the new website or better yet, go and visit Juan and Saki at their store. You might become one of their regulars!
If you liked this story and want to see what can be done for your business or want to learn more about this project, contact me.