When addressing your target audience your message needs to be succinct and straight to the point. Remember, we are dealing with website visitors, their attention span is limited. That is why it is super important not to waste any time and get to the point quickly. You can elaborate on the subjects later on, if your visitor chooses to do so. There are several types of content that can be used:
Pictures or videos have the most impact.
Perhaps you heard the expression: “Picture is better than a thousand words”? If your website is about showcasing products, you absolutely need to invest into product photography. I can assist you in picking the best photographs, drawings or videos to make the most impact.
Up next is the textual content.
It needs to be well organized and presented. It has to have logical structure, so that you can guide your visitor to take action. Remember, if you site looks great and has a great message, it is totally worthless without a call to action.
I am able to help you pick the right content to feature on your site to achieve your goals.
It is one thing to make something that just looks pretty, but it is a whole other thing to make your website do what you expect from it.